Promotional Writing That Gets Results

Learn how to get results through your writ­ing whether it be for a newslet­ter, brochure or news release. Areas of focus include con­tent, tone, audi­ence iden­ti­fi­ca­tion, brevi­ty, edit­ing and how to write a lead. Class­room ses­sions will include a blend of instruc­tor pre­sen­ta­tion, class­room exer­cis­es and dis­cus­sion, and writ­ing critique.