Introduction to Social Media and Internet Marketing

Social Media and Inter­net Mar­ket­ing plays an increas­ing role in over­all busi­ness strat­e­gy and suc­cess. This course will pro­vide stu­dents with a base under­stand­ing of social media and new inter­net mar­ket­ing tech­niques that will allow busi­ness­es to intro­duce new prod­ucts or deliv­er­ing new chan­nels to exist­ing cus­tomer base. Top­ics cov­ered will include inte­grat­ing a strate­gic media plan, Google Search engine opti­miza­tion strate­gies, an overview of social media tools such as face­book, YouTube, LinkedIn, and Twitter.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Email

extnreg@ualberta.ca

Looking for different course dates?

New course schedules are released each June and October.

Course Not Offered This Term

This course is not currently scheduled, but may be offered in an upcoming term. New course schedules are announced each June and October.


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