Strategic Digital Communication
With the rise of mistrust surrounding corporations, the increase in user-generated content, reports of fake news, and the decline of local media coverage, communications professionals can become invaluable in today’s society by refocusing their organization’s strategy to emphasize brand journalism and content marketing in the digital sphere. Get an overview of how digital drives the communications profession and learn practical tips for peak performance as we explore topics like campaign design, web writing, influencing influencers, online identity and social listening to maximize metadata.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
This is a skills-enhancing course in
You can register for and take a course without applying and enrolling into the program.
We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.
Looking for different course dates?
New course schedules are released each June and November.
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