Engaging Your Audience in a Digital World

Tech­nol­o­gy has fun­da­men­tal­ly changed how peo­ple inter­act with orga­ni­za­tions. Dig­i­tal plat­forms have giv­en indi­vid­u­als a voice, con­nect­ed them with like-mind­ed peo­ple, and shift­ed their infor­ma­tion and engage­ment expec­ta­tions. Learn how to move beyond push­ing your mes­sages out to peo­ple by under­stand­ing the oppor­tu­ni­ties and poten­tial pit­falls of engag­ing in the dig­i­tal world. Gain a per­spec­tive on why, how and when to engage with your audi­ence by apply­ing the engage­ment frame­work and explor­ing tech­niques that sup­port a more strate­gic approach to the push-and-pull of dig­i­tal engagement.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

This is a skills-enhancing course in
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New course schedules are released each June and November.

Course Not Offered This Term

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.


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