Intellectual Property and Copyright

  • 21 hour course, no prerequisites

Explore the eti­quette, ethics, and var­i­ous legal and pol­i­cy issues that affect how we use social media. Dis­cuss top­ics like copy­right, pri­va­cy, intel­lec­tu­al prop­er­ty, fair deal­ing, cre­ative com­mons, and the pub­lic domain. Learn how these issues play out dif­fer­ent­ly nation­al­ly and inter­na­tion­al­ly, as well as the impli­ca­tions of those dif­fer­ences for social media use.

Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Develop a working knowledge of ethical and legal issues in the context of social media communication.
  • Understand the term user-generated content and how it applies to both managing and using content online.
  • Examine and critically think about current rules (legal or societal) and common assumptions of copyright.
  • Understand the basics of privacy protection as they relate to social media.
  • Analyze where and how to acquire, use, and repurpose multimedia content in ways that follow etiquette, ethical, and legal standards.
Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards

* If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

Looking for different course dates?

New course schedules are released each June and November.

Course Not Offered This Term

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.


Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.