Analytics and Reporting for Social Media
EX 1111 is offered this spring:
Learn how to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective at driving users to your desired destination, and how to report on these measures. Explore various approaches to use analytics in social media, including web search optimization and ROI analysis.
Course at a glance
- Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn
By the end of this course, you should be able to:
- Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
- Identify the characteristics of social measures as they apply to traditional and digital media.
- Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
- Describe the benefits and challenges associated with applying social media analytics to business objectives.
- Develop a reporting framework that conveys the information acquired from social media analytics.
Offered:
May 4, 2021Jun 21, 2021
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Jessica LaccettiID: jessica-laccetti
An active entrepreneur, educator, and practitioner, Jessica Laccetti holds a Ph.D. in Creative Technologies. She is an adjunct professor with the University of Alberta's Master of Arts in Communications and Technology, as well as an online communications specialist and web developer for the Alberta Geological Survey. Jessica has nearly 20 years of industry experience, holding progressively senior communications roles in organizations within Canada and Europe. She also loves creating communications strategies and putting them into action for local businesses and government via her own company.
Class info
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This is an asynchronous learning course. To start your online learning experience at the Faculty of Extension, visit https://ext-leo.ca/students/eclass-essentials/
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21 course hours in total
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Cost assistance: May be eligible for the Canada-Alberta Job Grant and the Canada Training Benefit. (view all)
Corporate multi-registration packages (groups of 4 or more) are available for most Extension courses. Contact us at corporate.learning@ualberta.ca for preferred pricing. -
Open for registration until May 4, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- At the course start date, you’ll be expected to have valid accounts of the following: Google Analytics, Facebook, Twitter, and LinkedIn.
- Take some time before the course to become familiar with the four above-noted platforms; a basic understanding of the content, layout and navigation will help ensure we can progress together into more in-depth discussion.
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards
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Certificate
in
Social Media
└ core course
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Technology & Innovation
└ course option
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Technology & Innovation
└ course option
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
This is a skills-enhancing course in
You can register for and take a course without applying and enrolling into the program.
We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.
Looking for different course dates?
New course schedules are released each June and November.