Online Sales and Mobile Marketing

  • Online delivery
  • eClass
  • 21 hour course, no prerequisites

Learn the skills need­ed to max­i­mize your online pres­ence and impact across var­i­ous plat­forms as a means to help dri­ve sales. Delve deep­er into inter­net mar­ket­ing oppor­tu­ni­ties, web­site design, e‑commerce, engag­ing online com­mu­ni­ties, and best strate­gies for cre­at­ing and direct­ing web traffic.

Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Understand the basics of online sales and mobile marketing, including web marketing, email marketing, mobile marketing, and affiliate marketing.
  • Investigate the impact of mobile platforms and cloud computing.
  • Examine the changing landscape of paid online marketing.
  • Develop a sales-focused marketing campaign by combining several marketing methods.
Take note:

  • Required learning materials: you will be asked to purchase an ecommerce product (under $30 CAD + GST), which will be used to build an eCommerce campaign; you’re also required to buy a one-month subscription to a basic Shopify plan ($29 USD).
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Offered:

Scott Cunningham

Your Instructor

Scott Cunningham

Simon Trafford

Your Instructor

Simon Trafford

Asyn­chro­nous online learning, eClass

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Weekday daytime
Jul 7, 2020Aug 24, 2020
Class info
  • This is an asyn­chro­nous online learn­ing course. 
  • 21 course hours in total
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages are avail­able for most Exten­sion cours­es. Con­tact us at excorp@​ualberta.​ca for pre­ferred pricing.
  • Open for registration until July 7, 2020. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts.
Scott Cunningham

Your Instructor

Scott Cunningham

Simon Trafford

Your Instructor

Simon Trafford

Asyn­chro­nous online learning, eClass

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Weekday daytime
Feb 9, 2021Mar 29, 2021
Class info
  • This is an asyn­chro­nous online learn­ing course. To start your online learn­ing expe­ri­ence at the Fac­ul­ty of Exten­sion, vis­it https://​ext​-leo​.ca/​s​t​u​d​e​n​t​s​/​e​c​l​a​s​s​-​e​s​s​e​n​t​ials/
  • 21 course hours in total
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages are avail­able for most Exten­sion cours­es. Con­tact us at excorp@​ualberta.​ca for pre­ferred pricing.
  • Open for registration until February 9, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts.
Currently counts towards

* If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

Email

codesign@ualberta.ca

Looking for different course dates?

New course schedules are released each June and October.

  • 2 scheduled
  • Online delivery
  • 21 hour course, no prerequisites


Summer & Fall courses: all online

All courses will be delivered online, including many that were previously unavailable in the online format.

If you do see a program on our website announced as an in-person or downtown Edmonton offering, please disregard the format – but not the program. There will be no in-person offerings through the Faculty of Extension for the Summer & Fall terms.

Get ready to keep learning! Register for a course and join us online this Summer/Fall.