Risk Management and Crisis Response

  • Online delivery
  • eClass
  • 21 hour course, no prerequisites

Learn how to iden­ti­fy, pre­pare for, and man­age the risks inher­ent to a pro­fes­sion­al pres­ence on social media, as well as to rec­og­nize the impacts of emerg­ing prob­lems else­where online. Explore best prac­tices for pol­i­cy, pro­ce­dures, and guide­lines for social media with­in an orga­ni­za­tion. Draw on learn­ings from tra­di­tion­al media and pub­lic rela­tions con­cepts to pre­pare for and respond to emerg­ing issues. 

The risk management course gave me the tools to update my employer’s social media policy with support from People Services and create a risk register for the corporate communications team to use. This class used real life case studies to show how learning to manage risk can prevent issues from escalating into crises, help maintain business continuity, improve customer service and enhance public trust. I would recommend this course to anyone who is managing social media for their personal use or for an organization. ”

Karen G., Marketing and Communications Specialist, 2020
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Create your own Social Media Risk Register and Social Media Response Matrix.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Understand and articulate the social media-related risks to an organization.
  • Analyse an organization’s preparedness for the issues it might face.
  • Explain how an issue or crisis may emerge, how to manage it, and how to recover from it.
  • Develop online issues management and crisis communications and messages.
  • Develop organizational policies, procedures, and guidelines for social and digital media use.
Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Offered:


Fall courses: all online

All courses will be delivered online, including many that were previously unavailable in the online format.

If you do see a program on our website announced as an in-person or downtown Edmonton offering, please disregard the format – but not the program. There will be no in-person offerings through the Faculty of Extension for the Fall term.

Get ready to keep learning! Register for a course and join us online this Fall.

Adam Rozenhart

Your Instructor

Adam Rozenhart

Asyn­chro­nous online learning, eClass

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

All of us at Extension are looking forward to welcoming you to our virtual classrooms this season with courses that are tailor-made for online delivery. Join us!
Course duration
Oct 6, 2020Nov 23, 2020
Class info
  • This is an asyn­chro­nous learn­ing course. To start your online learn­ing expe­ri­ence at the Fac­ul­ty of Exten­sion, vis­it https://​ext​-leo​.ca/​s​t​u​d​e​n​t​s​/​e​c​l​a​s​s​-​e​s​s​e​n​t​ials/
  • 21 course hours in total
  • Cost assistance: May be eli­gi­ble for the Cana­da-Alber­ta Job Grant and the Canada Training Benefit. (view all)
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages are avail­able for most Exten­sion cours­es. Con­tact us at corporate.learning@ualberta.ca for pre­ferred pricing.
  • Open for registration until October 6, 2020. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts.
Currently counts towards

* If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

Looking for different course dates?

New course schedules are released each June and October.

  • 1 scheduled
  • Online delivery
  • 21 hour course, no prerequisites


Fall courses: all online

All courses will be delivered online, including many that were previously unavailable in the online format.

If you do see a program on our website announced as an in-person or downtown Edmonton offering, please disregard the format – but not the program. There will be no in-person offerings through the Faculty of Extension for the Fall term.

Get ready to keep learning! Register for a course and join us online this Fall.