Writing and Communication
Continuing & Professional Education

in Social Media

Part-time, online study tailored for:

  • marketers
  • business owners
  • digital marketers
  • social media coordinators
  • agency owners

Social media has pro­found­ly changed the way we com­mu­ni­cate with each other.

This presents both oppor­tu­ni­ties and challenges.

The Social Media Cer­tifi­cate pro­vides an in-depth under­stand­ing of how to use var­i­ous social media plat­forms for com­mu­ni­ca­tion and mar­ket­ing. Explore tools used to active­ly engage your stake­hold­ers through mean­ing­ful con­tent devel­op­ment, mea­sure suc­cess using ana­lyt­ics, under­stand how to use social media to pro­mote online sales, and learn best prac­tices for cre­at­ing social inter­ac­tions and respond­ing to poten­tial chal­lenges online.


Understand current social media platforms and Internet marketing tools.

Identify best practices and trends in social media and Internet marketing.

Acquire new skills through hands-on interaction with web platforms and software.

Explore strategies to develop an online presence that takes into account elements like corporate image, brand, and reputation.

Learn effective practices in creating, managing, and developing customer relationships through social media engagement.

Apply the use of analytics to improve web search optimization, ROI, and website visitor-to-customer conversion rates.

Discuss how to create a strategic marketing plan to develop and execute social media campaigns, paying attention to web and mobile marketing, affiliate marketing, and e-commerce.

All of us at Extension are looking forward to welcoming you to our virtual classrooms this season with courses that are tailor-made for online delivery. Join us!
A note about COVID-19 measures

If you see a program on our website announced as an in-person or downtown Edmonton offering, please disregard the format—but not the program. Fall & Winter courses have been converted to remote delivery platforms. Register for a course online or apply to a program via email, and keep learning!

  • University of Alberta parchment in as little as 1 year
  • Pay as you go
Earn a Certificate
in Social Media

This program is currently open for enrolment—apply now

Apply Now

6 courses needed to graduate with a UAlberta Certificate and become a UAlberta Associate Alumni.

You can register for a course without applying and enrolling in the program. If later you decide to apply for the full program, the course you’ve taken will be applied toward your Certificate.

Enrolling in the pro­gram is a require­ment if you want to earn the cer­tifi­cate. You may apply for admis­sion as you start your stud­ies or, if you pre­fer, after you have tak­en one or more courses. 

We are open to stu­dents with a vari­ety of edu­ca­tion­al and pro­fes­sion­al back­grounds. Our expec­ta­tion is that you have a com­mit­ment to learn and achieve your con­tin­u­ing edu­ca­tion goals.

The requirements above apply to students enroll as of July 1, 2020. If you entered the Social Media program prior to July 1, 2020, please refer to the requirements that apply to your credential: program requirements prior to July 2020.

This part-time program is comprised of three core courses and three electives. Each course is 21 hours in length, for a total of 126 instructional hours.

Most students choose to complete the program requirements within one to two years. A cumulative grade point average of at least 2.0 is required to obtain the certificate.

It is recommended that students take Social Media Foundations as their first course.

Once you are admitted, you can verify your program requirements by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.

  • An appli­ca­tion fee of $100 is required for admis­sion into the program.
  • Tuition is paid on a course-by-course basis as you reg­is­ter for your classes.
  • Cours­es are GST-exempt.
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
  • Cor­po­rate mul­ti-reg­is­tra­tion pack­ages are avail­able for most Exten­sion cours­es. Con­tact us at excorp@​ualberta.​ca for pre­ferred pricing.
Bursaries and funding opportunities

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